Ranking The World's Most Admired Art Museums
Ranking The World's Most Admired Art Museums, And What Big Business Can Learn From Them Japanese Prime Minister Shinzo Abe looks at the ancient Greek sculpture 'Venus de Milo' at the ... [+] The world’s biggest companies invest huge sums of time and money in reputation management. And yet, when measured, art museums have demonstrably better reputations than even the most well-regarded businesses in the world. A recent research project conducted by myself and Patricia Heijndijk from the University of the Netherlands to rank the world’s leading museums by reputation demonstrates that, despite their best efforts, organisations the world over have a lot learn from how museums cultivate a positive public image. By adapting “RepTrak”, an established tool used to measure the reputations of the world’s best known companies, we conducted interviews with over 12,000 individuals – both museum visitors and non-museum visitors. We asked about the galleries themselves, the collection