Niche Markets
Finding Your Niche: 8 Niche Market Examples to Inspire You LinkedIn Ever hear the expression, jack of all trades, master of none ? It essentially means that a generalist can do everything decently, while a specialist does one thing extremely well. The same holds true when you’re selling online. Carving out a niche market and positioning yourself as the go-to brand for a specific audience not only establishes your credibility over competing generalists but also results in a more focused business, from your unique value proposition to your content marketing, that makes it easier for the right customers to say, "This is for me." If you’re racking your brain trying to think of your first product idea, starting with a niche is a great place to begin. There are countless niches you can pursue, with the opportunity to niche down even further. The key is to identify a niche market that you can master and has a viable audience of customers. Below, we’ll go over what a niche